Carl Courneya

Business Analyst @ MGIS Inc.

Passionate about making a difference in peoples' lives in both business and personal environments!

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Technology and its use, is not just for the young!

Posted by on in Communication
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Experience and job maturity that boomers bring to a position are not viewed as positively now by some, as are the younger more technically adept generations that were born into technology.

Hiring managers are always trying to get the best possible person for the job, but is their perspective skewed by their take on who uses and knows technology best.

Technology is getting extremely powerful to the point where it is viewed and included as a descriptor for marketing, business and communications efforts, .e.g Social and digital media marketing, Technical Communications  (Twitter, FB, LinkedIn, Flickr, You Tube, etc.).

If the technology fails for whatever reason are we now faced with the inability to business transact with each other until the power returns or the technical problem is fixed? Do we stop and wait (how long will you wait?) or do we revert to a previously used business model?

It is my experience that technology can be learned fairly quickly while the business model expertise comes with experience and basically putting in your time.

This related information (there are numerous other similar sources) was taken directly from New Media Trend Watch (link below), which is a Service for tourism marketing professionals from the European Travel Commission:

“There is no doubt that younger generations are the first to adopt new technologies, but once they go mainstream, it is the Boomers' adoption that is driving the real growth of technology. The Boomers have always embraced science and technology and are using today's internet-linked products to enrich their lives by staying connected, socializing, shopping and entertaining themselves. Savvy marketers can engage once they identify the types of technologies and social media most likely to be used by Boomers. (nielsenwire, August 2012)”


What is your perspective and does it relate or contradict the information provided? Each individual is distinctly different and generally older people act old and younger people act young, but that is the generalization, not the actual fact.

Give people a chance no matter who they are and you may realize you could be wrong or at least your perspective may be.


Business Analyst @ MGIS Inc.

Passionate about making a difference in peoples' lives in both business and personal environments!


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